Using Social Media in Health Care - 1-1/2 units - On Demand

Best Practices for Using Social Media in Health Care: Maximizing Impact, Mitigating Risk 

Sponsored by Bloomberg BNA and Manatt, Phelps & Phillips, LLP

In a generation more likely to go online to seek health information than see a doctor, social media is playing an increasingly critical role in health care decisions.  Today more than 40 percent of consumers say that the information they read on social media affects how they deal with their health (Source: Mediabistro). But social media’s impact on health care is not limited to the general public.  Two-thirds of doctors use social media for professional purposes (Source: EMR Thoughts)—and 60 percent believe it improves the quality of care they deliver to patients (Source: Demi & Cooper Advertising and DC Interactive Group).

With statistics like these, it’s not surprising that an increasing number of health care entities are incorporating social media into their communications plans. But how can you most effectively harness the power of social media to reach and influence your target audiences?  And how can you be sure you minimize the risks that often accompany an active social media presence?

The faculty presenting this program will answer those crucial questions. First, they will present emerging approaches for using social media to inform and engage both patients and professionals. We will share the most powerful techniques both within health care and from other sectors that have optimized social media as a tool for mobilizing, motivating and involving their targets. Then, the program will take a close-up look at the execution risks—both general and those specific to health care—and provide clear, actionable strategies for protecting your organization. We will examine the full gamut of issues—from  ensuring privacy to avoiding liability to meeting regulatory requirements—and explain how to run a high-impact social media campaign without putting your organization in legal jeopardy.

Speakers:

Linda Goldstein is a partner with Manatt and chairs its Advertising, Marketing & Media Division. She is widely recognized as one of the leading advertising lawyers in the country. Prior to joining Manatt, where she is a partner and chair of the Advertising, Marketing & Media Division, Ms. Goldstein was a partner at the New York law firm Hall Dickler Kent Goldstein & Wood.

Jon Glaudemans is a managing director of Manatt Health Solutions, an interdisciplinary policy and business advisory practice of Manatt, Phelps & Phillips, LLP.  Mr. Glaudemans has more than 30 years of senior leadership experience in health care operations, policy issues management, financial analysis, communications and health insurance.  

FREE!

Total Credits:  1.50 units

Online

On Demand - Approximately 90 minutes

For further information see:

http://www.bna.com/best-practices-using-m17179926276/