Media Transparency: What Advertisers Must Know to Protect Themselves
A recent, far-reaching study commissioned by the Association of National Advertisers revealed that certain non-transparent business practices – including rebates – were pervasive throughout the media-buying marketplace. What exactly are these business practices? What legal challenges – and opportunities – might they present for advertisers? And how can advertisers hold their agencies accountable?
Join us for this 60-minute webinar in which our panelists will address the above questions and discuss how advertisers – and the lawyers that advise them – can effectively assess and address the impact of these practices. Our panelists will also discuss proactive steps that should be taken to nip negative impacts in the bud, particularly outlining strategies and best practices for developing and reviewing your media agency contracts.
Educational Objectives:
Webinar participants will learn:
• Detailed findings of the study conducted by ANA and K2 Intelligence.
• How advertisers and their attorneys can identify these business practices.
• Contract review and development strategies for ensuring that your rights are protected.
Speakers:
Mr. Julian J. Moore is a senior managing director at K2 Intelligence and is based in New York. Mr. Moore directs an array of investigations and incident response assignments, including into allegations of fraud, violations of the Foreign Corrupt Practices Act (FCPA), insider misconduct, data breach, threats, and stalking.
Mr. Doug Wood is a member of Reed Smith's Entertainment and Media Industry Group and the leader of the firm's Advertising and Marketing Law Practice, recognized by U.S. News & World Reports as the 2016 Law Firm of the Year for Advertising Law.
Mr. Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.
FREE!Mr. Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.
Total Credits: 1.00 unit General
Online
November 14, 2016, 9:00 am - 10:00 am PT
For further information see:
http://www.bna.com/media-transparency-advertisers-m73014447459/Note: May require a promotion code
No comments:
Post a Comment