Media Transparency - October 12, 2016

Media Transparency: What Advertisers Must Know to Protect Themselves  

Sponsored by Bloomberg BNA and   K2 Intelligence. 

A recent, far-reaching study commissioned by the Association of National Advertisers revealed that certain non-transparent business practices – including rebates – were pervasive throughout the media-buying marketplace. What exactly are these business practices? What legal challenges – and opportunities – might they present for advertisers? And how can advertisers hold their agencies accountable?

Join us for this 60-minute webinar in which our panelists will address the above questions and discuss how advertisers – and the lawyers that advise them – can effectively assess and address the impact of these practices.  Our panelists will also discuss proactive steps that should be taken to nip negative impacts in the bud, particularly outlining strategies and best practices for developing and reviewing your media agency contracts.

Educational Objectives:

Webinar participants will learn:
• Detailed findings of the study conducted by ANA and K2 Intelligence.
• How advertisers and their attorneys can identify these business practices.
• Contract review and development strategies for ensuring that your rights are protected.Speakers:

Mr. Julian J. Moore -  Senior Managing Director at K2 Intelligence

Mr. Doug Wood -  a member of Reed Smith's Entertainment and Media Industry Group and the leader of the firm's Advertising and Marketing Law Practice 

FREE!

Total Credits:  1.00 unit   

Online

October 12, 2016, 10:00 am - 11:00 am PDT

For further information see:

http://www.bna.com/media-transparency-advertisers-m73014447459/

Note:  May require a promotion code