FTC’s New Advertising Guidelines - 1-1/2 units - March 16, 2016

Editorial or Ad? FTC’s Newly Issued Native Advertising Guidelines Create Challenges for Marketers and Publishers 

Sponsored by Bloomberg BNA  and Manatt, Phelps & Phillips

This complimentary webinar will explore how newly issued Federal Trade Commission advertising rules are shaking up the status quo when it comes to paid content. Learn how new guidelines are changing the way ads must be identified and labeled, and how advertisers and publishers are responding.

• Get insights from expert insiders on what might trigger regulatory scrutiny.
• Explore the FTC’s detailed recommendations on how to develop and implement effective and compliant native advertising disclosures.
• Examine what’s in store on the enforcement front this year.

Speakers:

Mr. Richard Cleland - Assistant Director, Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission

Linda Goldstein - Partner, Chair Advertising, Marketing and Media Division, Manatt, Phelps & Phillips, LLP

FREE!

Total Credits:  1.50 units

Online

March 16, 2016, 10:00 am to 11:30 am PT

For further information see:

http://www.bna.com/editorial-ad-ftcs-m57982067006/?elqTrackId=918293e2619e418fa3af4d86de774399&elq=355a62f8cd5f41b0811f5e1964ef2563&elqaid=4305&elqat=1&elqCampaignId=2590

Note:  May require a promotion code